Effective Date: January 1, 2026
This Cookie Policy explains how M3 Marketing Ltd (operating as British Prize Hub) uses cookies and similar tracking technologies on our website and through our affiliate tracking infrastructure. This policy is designed to comply with the UK Privacy and Electronic Communications Regulations (PECR).
1. What are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, as well as to provide reporting information and track user behavior across sessions.
2. How We Use Cookies
British Prize Hub utilizes cookies for two primary purposes: website functionality and affiliate attribution.
- Essential Cookies: These are required for the operation of our platform. They include cookies that enable you to log into secure areas of our website (the affiliate dashboard) and use functional features like the registration modal.
- Tracking & Attribution Cookies: These are fundamental to our affiliate program. When a user clicks your unique affiliate link, a tracking cookie is placed on their browser. This allows us to attribute any subsequent registrations or deposits at our partner operators (e.g., BetMGM, LottoMart) back to your account. Our standard attribution window is 30 days.
- Analytics Cookies: We use aggregated analytics tools to understand how visitors interact with the British Prize Hub website, helping us improve layout, content, and user experience.
3. Managing Cookies
You can control and manage cookies through your browser settings. Most modern browsers allow you to block or delete cookies. However, please be aware that blocking essential or tracking cookies will severely impact the functionality of the British Prize Hub platform and may prevent accurate tracking of your affiliate commissions.
4. Third-Party Tracking
In the context of affiliate tracking, the final destination operator (the casino brand) will also utilize their own cookies upon the user landing on their site. Their use of cookies is governed by their respective privacy and cookie policies, which we encourage you to review.
It is important to distinguish between the cookies used directly on the British Prize Hub corporate site and the tracking mechanisms deployed within the redirect links provided to our affiliates. The affiliate tracking links primarily rely on Server-to-Server (S2S) postbacks and robust click IDs to ensure accuracy even in environments where traditional browser cookies are blocked or restricted by intelligent tracking prevention (ITP) protocols. However, fallback cookie mechanisms remain in place to guarantee maximum attribution efficiency across all devices and browsers.
Affiliates acting as data controllers for their own traffic must ensure they obtain appropriate consent from their users before dropping any tracking cookies, in accordance with PECR and ICO guidelines. When promoting British Prize Hub partner brands, it is your responsibility to clearly inform your audience that clicking an outbound link may result in tracking cookies being placed for commission purposes. M3 Marketing Ltd monitors compliance with these consent requirements and provides necessary guidance within the Compliance and Risk Center of the affiliate dashboard.
Updates to this Cookie Policy will be communicated via email to all active partners. Continued use of the platform following any modifications constitutes acceptance of the revised terms regarding tracking technologies. For specific inquiries regarding the technical implementation of our tracking pixels or postback configurations, please contact your designated technical account manager.